The Gin at Rasberry Greene

12 years, 200 weddings, and a room sitting quiet Monday through Thursday.

The Gin at Rasberry Greene website homepage
Who they are

Lauren and Donnie Zumwalt opened their family's pine farm outside Soso to weddings in 2014 and have hosted more than 200 since. Fourteen antique church pews came with the place.

The problem

The venue kept growing. The website stayed where we left it.

We built the original Rasberry Greene site the year the venue opened. It was a good site and it did its job for a decade — but it was describing a business that had just started, to an audience that hadn't heard of it yet.

12 years later, the venue had 200 weddings behind it and a network of Mississippi vendors it had spent a decade vetting, but the website showed neither. It also left out the price, the owners' names, and the venue's 5 appearances in The Knot's Best of Weddings Hall of Fame.

The insight

A wedding venue has 52 Saturdays and 208 weekdays

The room seats 150 people and has a projector, a sound system, Wi-Fi that holds up on a video call, 2 breakout rooms with private baths, and a commercial kitchen. Although it is only 16 miles from Laurel, 35 from Hattiesburg, and 80 from Jackson, it sat empty most weekdays.

The empty weekdays pointed to a second business the website had never been asked to sell. We stopped treating the project as a conventional redesign and built the site around 2 customers: couples who want a place that feels like somewhere, and companies looking for an alternative to a conference room.

01 — The second business

Monday through Thursday, it's a different venue

The meetings page presents the same room to a completely different buyer, from board meetings and staff training to “anything that would be better somewhere that is not a conference room.”

Pricing is open at $900 a day, $600 a half day, or $150 an hour. The page gives bookers the practical information they need, including AV, load-in, and accessibility, then addresses procurement directly with certificates of insurance, W-9s, purchase orders, and net terms. That vocabulary can be the difference between an inquiry and an approved vendor.

02 — The price

$3,900, and nothing owed to us for a referral

Most wedding venues keep pricing behind an inquiry form, and there are decent reasons for it. Lauren and Donnie decided to publish theirs: $3,900 for 2 full days, stated on the homepage and again on the wedding details page. “That is the whole site fee. You choose your own vendors, and nothing is owed to us for recommending them.”

Publishing the number saves everybody an email. A couple working with a different budget finds out in four seconds instead of four days, Lauren and Donnie get their evenings back, and the no-kickback policy stops being a promise and becomes arithmetic you can check.

03 — The vendor directory

A PDF that became a product

Rasberry Greene had spent a decade compiling a list of Mississippi vendors they'd trust, which they shared with couples as a PDF. We turned it into a searchable directory of more than 120 vendors across 13 categories, with filters, category counts, and a date stamp so couples know how current it is.

Couples can use it to plan, search engines have more than 120 local entries to index, and other local businesses have a reason to link to it. It also carries the venue's position in 4 words: never a dollar for a referral.

04 — Lauren and Donnie

The people whose farm it is

The old site never named Lauren and Donnie, even though they are the people who welcome couples, care for the land, and run the venue. The new owners section puts them into the story and explains their connection to the farm.

For a venue that is meant to feel like somebody's home, knowing whose home it is matters.

05 — The questions couples actually ask

Capacity, distance, and how flexible you are

A “by the numbers” block puts the practical questions up front: 300 standing, 150 seated, up to 250 using the grounds, 2,900 square feet, 14 pews at 14 feet each — and mileage to Laurel, Hattiesburg, and Jackson, because a rural venue has to answer how far guests will drive.

The inquiry form does the same work in 8 fields. The first — “What are you planning?” — sorts weddings from meetings and photo shoots before anyone reads the submission. Guest count uses brackets and includes “Not sure,” so an early-stage couple is not forced to guess, and the note underneath makes the handoff clear: “We answer these ourselves.”

Results

A single wedding books at $3,900. Two hundred of them are behind the venue already, and the site now says so.

The meetings line is the part with no ceiling on it: a room that used to sit quiet Monday through Thursday now has published pricing, a procurement-ready terms list, and its own inquiry path.

Technical details

A CMS we deliberately didn't build.

Rasberry Greene's content changes a few times a year, and a content management system nobody logs into is a maintenance bill with a login page. Content lives in the repo, the site compiles to static files, and the CMS arrives the day manual editing starts to hurt — not before.

Structured data written by hand.

The venue is marked up as both a LocalBusiness and an EventVenue, with capacity, geo, and sameAs links pointing at The Knot, WeddingWire, and Zola — so the search engines can reconcile the venue's profile across the marketplaces where couples are already reading about it.

The accessible state and the visual state share one hook.

The site has a skip link, a global :focus-visible rule, 44-pixel touch targets, reduced-motion support, and a mobile drawer whose aria-hidden attribute controls its CSS state. One state can't change without the other.

The source photography limits the image quality.

The venue's photography largely came off social platforms, which re-encode and downsize everything they touch. A modern image pipeline can't recover detail that was destroyed upstream. A proper shoot is the single biggest visible upgrade left on this site.

Built with
Astro, compiled to static HTML
Content
Edited in the codebase — no CMS to log into
Hosting
Vercel, deployed on every change
Third-party scripts
None. No analytics tag, no form embed, no video player
Fonts
Self-hosted, so they load with the page instead of after it
Accessibility
Keyboard navigable, reduced-motion aware, 44px touch targets
Credits
Design, engineering, and content — Casey Zumwalt

Rasberry Greene is a family business, and our longest relationship — we built their first website in 2014.

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