Rahoma Grains

The class, written down.

Rahoma Grains website homepage
Who they are

Rahoma Grains is Lauren Zumwalt, who teaches sourdough and fermentation in south Mississippi. She doesn't sell bread — she teaches people to make it, in seasonal classes out of Soso.

The problem

What everybody forgets on the drive home

A week after a class, most of us can't remember whether the leaven rests overnight at 68 or 70 degrees, or quite what the letter fold looked like.

Lauren had no web presence at all. Everything she taught existed in the room while she was teaching it, and nowhere afterward.

The insight

Build the reference first

The original brief was a site to promote classes, but a more useful job emerged: give students somewhere to go afterward. The same recipe archive can introduce the classes to people who have not taken one.

Somebody who finds the country loaf recipe, bakes it, and gets a decent crumb out of it is far likelier to sign up than somebody who only read a page about classes.

01 — The recipes are the site

Every step, weight, temperature, and timing

The signature country loaf runs 16 steps across 5 phases — leaven, mix, bulk fermentation with a fold schedule, shaping, bake — with gram weights, target water temperatures, timings, and a named equipment list.

It is the class, written down, and the part of the site people come back for.

02 — The tools page

The question every student asks on the way out

What should I buy?

~30 items across sourdough, kefir, and cultured vegetables — thermometers, a scale, a Dutch oven, a lame, proofing baskets, the right salt — plus the books Lauren recommends. It's the answer to a question she was already handling by text.

03 — What students say afterward

Proof in the students' own words

“My husband now maintains a sourdough starter and bakes sourdough bread weekly. Lucky wife right here!”

What persuades a future student is what people are still doing months later.

Results

Between seasonal classes, the site works as an archive for former students and an introduction for people who have never taken one.

Technical details

Recipes stored as structured content.

Each recipe is a typed entry. Adding a seventh takes one file, and future filtering, categories, or search can use the same structure.

Built with
Astro, compiled to static HTML
Content
In the repo
Recipes
Six, as a structured collection
Third-party scripts
None
Credits
Information architecture and content — Laura Zumwalt
Design and engineering — Casey Zumwalt
Up next

A second business for the days between weddings.

Read more